Earlier this month at The Wedding Seamstress we were excited to alter an Allure Bridals Gown. This wedding gown was a beautiful A-line poly satin shell with an amazingly detailed beaded sash.
Allure Bridal is an award winning bridal manufacturer with a background of 12 years as a retail store. In 1998, Allure designed and produced their first wedding gowns under the then unadvertised collection, “Exclusive Bridals”. From that first collection the Allure Bridals line was introduced and quickly gained reputation in the bridal world for a intricately beaded and well constructed dress. Allure’s past experience as a bridal retailer still contributes to the inspiration behind their designs today. The Allure family of brands has expanded since the first collection to release; it includes the Flagship Brand, The Exquisite Allure Couture Collection, as well as Allure Romance, Allure Modest, Allure Women, Bridesmaids, Allure Quincenera & Night Moves by Allure. In 2003 Allure introduced its patented Allure Construction; A built in corset that provides a signature fit and structure. You can only find this in an Allure wedding gown. Then in January 2011, Allure moved into a brand new 53,000 square foot state-of-the-art, headquarters in Memphis, TN.
Allure believes that no matter what the dress, from classic to a dramatic gown, it all starts with the dress and how it makes you feel. They want to help the bride achieve the look to where you feel confident and beautiful…An Allure look. If you would like to know more about Allure and to see their most recent collection click on the link below.